Stop paying ₹20 a trade.
Switch to a 30-year-old broker that charges ₹4.
15-minute KYC. Free XTS API. No monthly subscription. SEBI-registered since 2009. We migrate your existing portfolio in 24 hours.
40,000 traders. ₹20,000 crore daily. 30+ years on the floor.
Not a startup, not a bank. A family-run, professionally-managed broker that’s been on the NSE/BSE floor since 1990 and puts institutional-grade technology into retail hands.
SEBI registered since 2009. CDSL depository participant. Audited yearly.
A broker with 40,000+ clients and ₹20,000+ Cr in daily turnover has to answer to SEBI, the exchanges, CDSL, and the clearing corporations every single day. Here’s what that record looks like.
Awarded for operational excellence in client fund handling and settlement turnaround.
Corporate member on NSE, BSE, MSE and MCX. Registration valid in perpetuity under SEBI (Stock Brokers) Regulations.
Your shares and securities sit in your own demat account with CDSL, never commingled with broker funds. Active DP since 2009.
Annual audits by SEBI-empanelled cyber auditors. TLS 1.2+, encrypted client data, audited access controls.
One account. The whole tech stack. From mobile to back-office.
Two apps for two kinds of trader. Bloom for retail, Math for pro and algo. Both on iOS and Android, both built on the same backbone.
- iOS + Android, native builds
- TradingView charts inside both
- Multi-leg, bracket, AMO, GTD orders
- Same login, same demat, both apps
Full-feature web and desktop terminals. Run multi-monitor, run watchlists with hundreds of symbols, run an algo terminal next to your retail tabs.
- Web app, no install
- Desktop terminal for power users
- Sub-50ms order placement on Math
- Same risk and margin engine as mobile
Online mutual funds, IPOs, sovereign gold bonds, NPS and bonds. Direct plans at zero commission, regular plans with advisor mapping when you want guidance.
- 3,000+ MF schemes, every AMC
- Mainboard + SME IPOs via UPI
- SIP, STP, SWP, lumpsum, switch
- Goal-linked baskets and reviews
Your statement, holdings, ledger, contract notes, tax reports and profile, all in one client portal. The thing every other broker hides behind a tickets queue.
- Daily, monthly, yearly statements
- Holdings, P&L, capital gains reports
- Pledge, unpledge, corporate actions
- Self-serve profile and bank updates
Free, unlimited API surface for orders and market data. No monthly subscription, no per-call pricing. Plug in once, trade for ever.
- Interactive API for orders & positions
- Market Data API for quotes & depth
- REST + WebSocket, Python SDK
- Dealer API for partners and prop
Place orders directly from TradingView charts. The standard chart toolkit Indian traders already use, wired straight into your AC Agarwal account.
- Chart-to-order with price-drag
- Alerts that trigger real orders
- Depth-of-market panel
- Inside Bloom, Math and tradingview.com
Flat ₹4 per executed order. Across every segment.
Zerodha, Dhan, Fyers and Groww all cap at ₹20. ICICI Direct and Kotak sit even higher. We charge ₹4 - flat, no minimums, no lot-count gymnastics. If you’re placing 50 orders a day, that’s ₹800 back in your pocket every session.
- Flat ₹4 per executed order across all segments
- Equity delivery, intraday, F&O, currency, commodity
- ₹0 account opening · ₹300/year AMC
- Free XTS Interactive + Market Data API
- No call-and-trade surcharge on the pro plan
Across equity intraday, F&O, currency and commodity. Delivery is on the house.
| Vs. the market | AC Agarwal | Zerodha | Groww | Angel One | Dhan | Fyers |
|---|---|---|---|---|---|---|
| Equity delivery | ₹4 | ₹0 | ₹20 or 0.1% | ₹0 | ₹0 | ₹0 |
| Intraday / F&O | ₹4 | ₹20 | ₹20 | ₹20 | ₹20 | ₹20 |
| Trading API | Free | ₹2,000 / mo | - | Free | Free | Free |
| Algo platform integrations | 8+ | Streak only | - | SmartAPI | DhanHQ | FYERS API |
| Advisory / research desk | Included | - | - | Basic | - | - |
| Dedicated RM | Yes | - | - | Premium only | - | - |
Published rates as of Apr 2026. Competitor rates from their public pricing pages.
Free XTS API. Plug in any algo platform you already use. Live in 24 hours.
Our platform exposes the standard XTS API surface, so every major Indian algo and strategy platform talks to it out of the box. Activate your keys at algo@acagarwal.com and you’re live in 24 hours.
A real human RM. Reachable when the markets actually move.
The flat-fee brokers can’t match this. We’ve run a research + execution desk since 1990, staffed by analysts who’ve traded Indian markets through four crashes, two bull runs, and one pandemic. If you want an institution-grade desk on retail pricing - you’re in the right place.
- Pre-open bell morning note at 8:45 AM IST
- Dedicated relationship manager for active traders
- Call-and-trade desk for when the app fails (it won’t)
- Technical, derivative, and fundamental coverage
100+ branches. 400+ partners. One dealer who remembers your name.
Fintech support starts at a chatbot. Ours starts at a branch you can walk into. With 100+ offices across India and 400+ authorised partners serving 40,000+ clients, there’s an ACA dealer in your city - and they’ve been watching your family’s portfolio for years, not months.
- Pan-India branch network
- Authorised-person (AP) program for partners
- On-ground KYC support for NRIs and HNIs
- Instant escalation matrix - no ticket loops
One demat. One statement. One dealer. Configured in 15 minutes.
Executed on NSE, BSE, MSE with settlement and trade reporting per exchange norms.
CDSL depository participant IN-DP-CDSL-186. Instant holding view, pledge, corporate actions.
Bank-linked running account with daily balance reporting. Quarterly settlement by default, monthly on request.
Why clients stay. In their own words.
Was paying ₹20 a leg on every options trade. Switched in March. By Diwali I'd saved enough to fund a family trip. The math is the math.
My dealer knows when my LIC premium is due and rolls positions accordingly. Try getting that from an app.
Bhai seriously, ₹4 across F&O is real? I checked my contract notes for two months. It is. Why didn't I switch sooner.
I run ~500 orders a week. The brokerage line on my contract note used to be the second biggest expense after STT. Now it's a rounding error.
Got a margin shortfall SMS at 2:47pm on a Wednesday. Dealer called me back in 90 seconds and squared off the right leg. No app would have done that.
Mailed algo@acagarwal.com on Monday morning. Had Interactive + Market Data API keys by Tuesday EOD. Free, forever. That alone is worth the move.
Sixty-eight years old. SIP across four mutual funds and a small equity book. Their research desk emails me a one-pager every Sunday. I actually read it.
Direct MF, zero commission, and an actual human picks up when I call. Did not think this combination existed in 2026.
Started as an authorised partner in '24 with a ten-client book. The 75% revenue share and centralised back-office let me focus on clients, not paperwork. My run-rate now is the kind of number I used to laugh at.
Living in Dubai, trading Indian markets. Their NRI desk handled the PIS account, repatriation, the lot. No back-and-forth, no missed cutoffs.
Migrated 47 client accounts from a discount broker last quarter. Their team handled the holdings transfer. Zero downtime. My clients didn't notice the back-end at all.
Opened my first demat with them. The dealer didn't push me into futures on day one. He told me to start with index ETFs and read the Sunday note. Two years later I'm still here.
Names anonymised at clients' request. Specific savings figures are typical examples for our active clients and should not be considered a guarantee of future outcomes. Past performance is not indicative of future returns. Investments in securities markets are subject to market risk; read all related documents carefully before investing.